How Does Open Business Model Transform Elements of Innovation Culture into Open Innovation Practices of High and Low Internationalisation Firms?

This paper fills in the gap innovation–internationalisation research based on differences between low and high internationalised firms. It examines how open innovation model serves as a mediator, transforming culture into inbound, coupled outbound innovation. A cross-sectional was used, data were collected 2014 sample of 82 telecommunication sector, obtaining response rate 26% total firms Republic Croatia. The study differentiates four elements culture: preparatory teamwork, knowledge sharing, intellectual property rights established teamwork through formal communication processes. Results confirmed significance (1) all model, especially firms, (2) inbound Furthermore, mediates relationship (a) IPR one side other (b) both side. In terms different internationalisation levels, confirms importance (3) for types highly only (4)